HOW IT ALL GOT STARTED
Our hustle and care ignited in 2020 from the parking lot of our aspiring INCUBATOR & LIVE venue (now “Coco Beach Presents”) to our temple of passion and youth enrichment center “Grace on 3rd Community Center” in Long Beach, CA.
We are ambitious for lasting change and won’t stop until social systems truly meet community needs.
Determined to create a learning environment that will be an invaluable resource to marginalized youth, entrepreneurs, and the community at large - a “young professional's care” movement was initiated by young LGBTQ+ Latina entrepreneurs in response to the COVID-19 pandemic. A year later, a nonprofit organization was incorporated, “Our Generation Cares” - a culture of a new economy around social entrepreneurship for youth wellness.
We envision sustainable ecosystems that give purpose to the youth, advocate knowledge, and influence revenue growth in small business communities. We began forming mindful partnerships with local schools, small business communities, and caring supporters to empower the youth and stimulate social entrepreneurship. Furthermore, nurture a participatory culture where all youth feel welcome to bring their ideas and to leave their fingerprints in our community.
COVID-19 MANDATED BUSINESS CLOSURES
IN MARCH 2020 SMALL BUSINESS OWNERS WERE FORCED TO CLOSE/PAUSE OPERATIONS IF NOT CONSIDERED AN "ESSENTIAL BUSINESS". WE BEGAN OUR VOLUNTEER WORK TO HELP THE MOST AFFECTED: RESTAURANTS, ARTIST & ENTERTAINERS.
OUR GENERATION CARES "OGC" INCORPORATED
OUR CALL TO ACTION IS IN DIRECT RESPONSE TO THE SOCIAL INJUSTICES EXPERIENCED BY FIRST-GENERATION ENTREPRENEURS IN MARGINALIZED COMMUNITIES, AND THE DEPRIVATION OF FINANCIAL LITERACY IN THE GROWING NUMBER OF AT-RISK YOUTH (AGES 10-24).
ENRICHMENT OPPORTUNITIES (10-24)
OUR MISSION IS TO INSPIRE PASSION AND PURPOSE IN DISADVANTAGED YOUTH WITHIN MARGINALIZED COMMUNITIES. THROUGH SOCIAL INNOVATION AND EQUITABLE ACCESS TO FINANCIAL LITERACY - WE EQUIP AT-RISK YOUTH WITH LIFE SKILL RESOURCES, MENTORSHIP PROGRAMS, AND ENRICHMENT OPPORTUNITIES THAT PROMOTE SOCIAL AND INTELLECTUAL DEVELOPMENT.
OUR VISION OF CHANGE
We believe in creating sustainable communities where all youth are inspired and equipped with mindset development and mentoring, to launch ideas and become successful social entrepreneurs.
We begin with a strong foundation, focusing on the creation of physical space. We do this carefully, designing a safe space that’s creative, innovative, engaging, and inspiring. From growing early-stage ventures to youth-led social innovation projects - our initiatives unite youth innovators with care and entrepreneurial energy.
The next step is community and development. Through conscious and careful curating and programming, we introduce a safe place to create, educate, and network. These layers form the basis for innovation.